“’Hootchenoo’ was as close as the first whites in Alaska could come to a proper pronunciation of Hutsnuwu – a village famous for its home brew and stills. Corrupted, the name of the village was shortened to ‘Hootch,’ and a new word signaling powerful, poor-quality liquor was introduced into American slang by traders and sailors returning home from the Inside Passage.”
source: The Blue Bear by Lynn Schooler
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